Work with stakeholders to define a high level vision for a product

• Clear, measurable goals and restrictions for the design and marketing teams to work within.

• Communicate goals and intentions with the team.

• Work with the team to define what tasks they will need to complete to achieve these goals.

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Create a clear and effective roadmap driven by business and product needs

• Employ a value matrix to determine what tasks will contribute to the product vision most directly.

• Provide a clear order of tasks required to meet the vision.

Employ processes and tools to stimulate the team and generate ideas for new features or products

• Facilitate sessions which employ different ideation techniques - first step, analogy thinking, opposite thinking, competitions, six hats etc.

• Implement process to help explorations stay focused on the product goals.

Generate a critical review of a client’s product and it’s competitors

• Use behavioural and performance data to determine where best we can add value.

• Pick apart the game design to expose any flaws.

• Analyse competitors in the space and outline opportunities for growth.

Coach and inspire designers and product managers to improve performance

• Workshops on specific areas of design, goal setting, tools and methodology.

• Longer term programs to ‘level-up’ an employee the company is invested in.

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Assess a products user base and determine what drives them to play

• Gather market data.

• Connect specific motivations to tangible design goals.